EVENT
Vivid Lights Festival
BRIEF
Create an interactive way for people to ‘jump’ through the Electric Playground. There will be +- 10 000 people through the Playground per day over +- 30 days of Vivid.
HOW WE DELIVERED
• An illuminated, fun & interactive LED energy floor
• Hopscotch software, designed for people to ‘jump across’ and move on to the next activity
• When stepped on, tiles react with playful colours and effects
• Guests can capture their moves at strategically placed Samsung Galaxy S10 photo stands surrounding the energy floor.
• Every 20 minutes the floors would showcase a pre-set multicoloured dance floor.
RESULT
Samsung far exceeded their KPI’s and had more people through the playground than expected (add images labelled with “ Vivid Samsung Media”.
