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Blackmores & Think China

EVENT

Alibaba Conference & Exhibition

Eco Renewable Energy | Blackmores | Experiential Events & Brand Activations

BRIEF

Attract customers to the Blackmores exhibition stand to spend time on their stand & engage with their sales team

HOW WE DELIVERED

• 2 WeWatt Bikes
• Physical branding on the bikes to explain the game & also add extra branding
• Customised software using Blackmores Branding guidelines & logo
• The aim was for 2 people to compete to see who could ‘fill’ the virtual Blackmores bottle faster, the winner would win a bottle of Blackmores tablets

RESULT

The stand gained major attraction by passersby, they stopped, interacted & competed on the bikes

Yarra City Council

TwistED Science Melbourne

Newcastle University

Blackmores & Think China

Samsung & Imagination Sydney

TwistED Science Melbourne