Businesses recognise the importance of sustainable practices not only as a moral obligation but also as a strategic advantage because of environmental issues. Event marketing is a way for sustainability to make a significant impact. In this article, we will talk about how to make your events sustainable by using our innovative technology like Energy Floors, Pedal Power Bikes, and Smart Solar Benches.

The idea behind green branding is all about making sure your identity is consistent with eco-friendly practices. It’s not just about promoting sustainability. It is about the comprehensive approach that factors in all aspects of business operations, including marketing and events.

The Importance of Sustainability in Event Marketing

Events that consume large amounts of energy, such as conferences, festivals, and product launches, can have a significant environmental impact. Brands can reduce their negative impact on the environment and can improve their reputation as responsible corporate citizens by installing less consuming sustainable products.

Energy Floors for Events

Energy floors have a modular design and are made of kinetic tiles that convert footsteps into electricity. These interactive floors generate clean energy and engage attendees by turning their movements into a fun and interactive experience.

Benefits of Energy Floors

Renewable Energy Generation: Energy floors use people’s movement to generate electricity which means we can rely less on fossil fuels. Energy Floors not only provides a sustainable source of electricity but also reminds people of the importance of renewable energy. By visibly demonstrating how everyday actions can contribute to energy production, these energy floors educate and inspire individuals to adopt more eco-friendly habits in their daily lives.

Audience Engagement: Energy floors attract attention and encourage participation, enhancing the overall event experience. These benches transform passive spectators into active participants, creating memorable experiences that leave a lasting impression. Whether it’s dancing, jumping, or simply walking, attendees become part of the energy generation process while promoting an environmental consciousness.

Branding Visibility: Brands can customise energy floor systems with their logos and messages by integrating them into their event branding strategy. Incorporating logos and messages into the energy floor system offers brands a unique opportunity to showcase their commitment to sustainability and innovation. When companies associate their identity with renewable energy projects, they can improve their brand reputation, gain positive recognition, and stand out in a crowded market.

WeWatt Pedal Power Bikes

Pedal power bikes are stationary bicycles equipped with generators that convert pedalling into electricity. Users can pedal to generate power, which can be used to charge devices or power small usb appliances.

Benefits of Pedal Power Bikes

Promoting Physical Activity: Pedal Power Bikes encourage physical activity by allowing users to pedal while performing tasks such as charging electric devices or powering appliances. This promotes a healthier lifestyle and increases energy levels, which benefits physical and mental well-being. 

Educational Tool: Pedal power bikes offer a fantastic way to learn about renewable energy and sustainability. When you actually pedal, you generate energy and get to see how it’s used. It’s a hands-on way to understand science, technology, engineering, and math (STEM) concepts, and it’s fun too! By seeing how energy works and how efficient it can be, you start to realise why conserving resources is so important. Using pedal-power bikes helps us make smarter choices for a greener future.

Versatility: Pedal power bikes are versatile and adaptable to various settings and purposes. You can use them in schools, offices, or even at events, offering both fun and practical benefits. They’re like magic machines that can power up gadgets, and lights or provide entertainment. From classrooms to community gatherings, they bring people together and promote health and sustainability.

Smart Solar Benches

Smart solar benches are the perfect environmentally friendly solution for outdoor seating, and mobile device charging that also provides Wi-Fi connectivity options. These benches are equipped with solar technology that harnesses energy from the sun during the day which is then stored in batteries for use at night. 

Benefits of Smart Solar Benches

Off-Grid Charging: Smart solar benches harness the power of the sun to charge electronic devices, ensuring uninterrupted connectivity even in remote areas. Their independence from the electrical grid enables them to function reliably in off-grid environments, making them indispensable for outdoor events and gatherings far from urban infrastructure.

Data Collection: Equipped with state-of-the-art sensors, the smart solar benches serve as data collection hubs, gathering real-time information on various environmental parameters. From monitoring foot traffic patterns to tracking temperature fluctuations and assessing air quality, these benches offer event organisers invaluable insights into crowd dynamics and environmental conditions, facilitating informed decision-making and enhancing the overall attendee experience.

Brand Exposure: Smart solar benches presents a unique opportunity for brands to reach a diverse audience in high-traffic locations. By prominently displaying logos, slogans, or promotional messages on the benches’ surfaces, brands can effectively engage with event attendees while providing a valuable service. This dual functionality not only enhances brand visibility but also reinforces positive brand associations, as users appreciate the convenience and sustainability offered by these innovative seating solutions.


Green branding offers a compelling framework for brands to differentiate themselves in the competitive landscape while also making a positive impact on the environment. By leveraging technologies such as Energy Floors, Pedal Power Bikes, and Smart Solar Benches, a brand can create sustainable event experiences that engage attendees, enhance a brands reputation, and contribute to a brighter, greener future. 



Hi, I am Dean Atrash, and I founded Eco IT Solutions to make the asset disposal process easy and smooth for all businesses. Most importantly, it was to create a process that is sustainable, secure, and cost-effective.