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From what you eat and drink to what you wear and use, brands are all around you. But when buying such products from renowned brands, have you tried asking yourself how they become so admired and trustworthy?
All products that are newly manufactured and released are not virtually known to the general public. With consumer engagement marketing channels, such as engaging ad campaigns, experiential marketing events, and consumer participation activities, all these activities will surely create a lasting effect on people.
What are Brand Activations?
Brand activations are a way or process of driving consumer actions through experiences and interactions drawn together around the brand. This new and effective approach towards marketing is achieved by innovative brand activation event ideas like experiential marketing events and other activation solutions. In this modern age, it is considered a highly effective marketing paradigm.
Any event or experience that allows a brand to make an interaction with consumers directly with the intention of establishing brand loyalty and a community around the products and services is referred to as brand activation.
Customers today create a connection with the brand they buy. They seek for a long-term solution with which they can relate to. If you own a brand and you are unable to give that emotional attachment to your buyers, you are not likely to succeed in the longer term. In circumstances like these, running brand activations can be highly beneficial as they create an emotional attachment to consumers, a positive stimulus to purchase.
Why Is It Important?
Developing a great deal for your brand while reinforcing it with favorable actions means that you are making your customers identify, enjoy, and trust your company. The strategy has to do with getting over the simple buy-and-sell relationship and creating an emotional connection with every consumer.
Once the bond gets stronger, the brand gets better. When you use this effective strategy, you will immediately see positive results in your sales rate. Build better brand experiences by focusing on educating, motivating, and interacting with the general public.
What Are the Benefits It Brings?
The approach comes with a number of benefits. Some of them are provided below to help you know and understand how they can affect your brand in both the short and long terms:
- It increases the brand’s repeat purchase rate.
- It assists in strengthening the relationship between your company and your customers.
- It boosts brand ranking.
- It is a great and effective marketing strategy.
Simply put, an efficient brand activation process establishes trustful relationships, encourages customers to discover more about the brand and embrace it, and engages your customers to be part of the brand image. Promoting the buying and rebuying of the brand is a keeper strategy.
How to Introduce Your Brand to the Public
In this competitive world, people might not notice and recognise a product by the design and colour of the package, unless it’s remarkable. Consumers always take note and keep an eye on the products of the brands they prefer. For this very reason, introducing or launching a brand should be done at the perfect time and approach.
There are a number of ways to get your brand out in the market. One of the strategies believed to attract more customers is focus on your target customers.
If you plan to get the attention of young people and those who spend more time with computers, using the internet and social media as platforms to launch your brand might be a story of success. If the target market is housewives and/or housekeepers, you might want to promote the brand through television advertisements and campaigns.
However, there is a common ground — brand activations. This approach might be the next leap in your branding. You need to focus on experiential marketing rather than your brand’s products and services.
With the new generations coming, traditional advertising is becoming ineffective. If you want to make a lasting impression, it’s time to step up the game!
Different types of Brand Activation Events
Proper planning and management of brand activation events will bring tremendous changes in your targeted audiences’ mindset. Whereas brand activation is directly related to audience activation and sales activation.
Below are some brand activation campaigns you may be interested in to boost brand awareness.
Digital Brand Activation
A well-planned and well-researched digital initiatives drive brand values into the targeted consumers effectively, which leads to immediate conversion. Proper exercise in analytics and strategy before creating digital campaigns can bring a plateful of big values to your brands. Following digital footprints and big data to create a campaign is no new concept but it’s always a good idea to fill the space in the vessel. Identifying consumer’s touch-point, data sources, and platforms become crucial to identify your potential audience. The right audience leads your brand to growth.
Sampling campaigns are one of the best methods of brand activation. It is simple to carry out, you provide the audience with free products and samples for them to try and hope that they like the product. And when the audience like your product, they are likely to spend money on your product and even try out your other products.
Locations like parks, malls, beaches, or any other busy areas can be good places to install a quick stall. This way you can bring out your exclusive product may be and interact with consumers by allowing them to test or taste it. This is a quick way of getting feedback and raising your brand awareness. There are many experiential strategies for brand activation like retail installation, organising events, pop-up stores, interactive technology, and many more.
Social media contests and movements
Nowadays lots of brands are bringing their business via social media. Social media is a platform where you can get an audience of all types. If you can target the correct audience, then you can advertise your product in the best possible way. It is very cheap and highly effective and gaining popularity.
Tips for Effective Brand Activation Event
Make your event interactive
If you want a successful brand activation event, the first thing on your mind should be to make the event as interactive as possible. Giving a boring presentation about your product will just bore out the audience. Plan an event in which you can make the audience interact and engage with your brand. An event that is interactive will make it memorable and a memorable event helps to create a long-lasting impression of your brand. Our products such as interactive energy floors, energy bikes, and WeWatt bikes help to engage the audience.
Listen to feedback.
The main focus of brand activations is engaging with your audience. But for that interaction to be successful, it needs to be a two-way street. Your brand should be better understood and appreciated by your audience as a result of the experience, and vice versa.
Make sure to gather feedback prior to, throughout, and following a brand activation. Utilize social listening to determine how the public is talking about the campaign. Whether the activation is a live event or a digital campaign, record both positive and negative interactions that occur. We also advise conducting a survey of your audience when the campaign is over. Utilize their comments to ascertain whether the brand activation had the desired impact.
Surprise your audience
You may be aware of the value that guerilla marketing adds to a brand if you’ve heard of it. People will be more interested in learning more about your brand and service. As a result, your brand will make an enduring impact in their hearts.
There are a ton of different ways to reduce the size of your audience, like giveaways, free samples, a huge balloon in the air, and ethical pranks. Get creative with ideas and surprise your audience. Any person attending an event expects a dull boring event, but you can surprise them with a fun engaging event. This will surprise the audience and help the event to be more fun.
Partnering with other brands
By partnering, you may reach a wider audience and promote your business more widely. Fruitful cooperation improves the standing of your business among current customers.
Finding a non-competitive brand with a comparable audience is also an excellent idea. You can work together to develop a product, a campaign, an event, or something else. This way, both brands will have a win-win situation without hampering each other’s audience.
How can Renewable Energy Products Help You?
You can make use of Eco Renewable Energy’s range of innovations to take your brand to the next level. They are your ultimate marketing strategy! With proper use of WeWatt bikes and energy floors, you will absolutely turn innovative, engaging event ideas into reality. Unlike traditional approaches, you will be engaging directly with your consumers.
We all know that consumers play an integral part in the success of your brand activation, which is why you must stay in line with their interests. Play with them, push your limits, and have confidence voicing your brand’s identity.
In a nutshell, successful brand activations are designed to generate awareness and visibility for a brand through engaging real-life experiences with target customers. If you want to put your event ideas into action, our team is ready to help. Take the first step today and see your brand soaring high tomorrow!