Uncle Toby’s built the ‘Virtual Oats growing Shed’ at the Sydney Royal Easter Show 2019. The Oat Shed is part of the “Little Hands on the Land” activation by the Royal Agricultural Society of NSW where kids receive gardening tools, aprons & a bucket and are encouraged to get their hands dirty by digging up ‘veggies’ teaching them more about farming and the production process from farm to store.
Uncle Toby’s have gone above & beyond bringing together technology, farming, sustainability & renewable energy encouraging kids to understand that we get our energy from the food we eat & the food we eat gets it’s ‘energy’ & growth from the Sun.
Using this messaging we worked with Uncle Toby’s to create a fun & interactive activation for the kids to create renewable energy by jumping on our ‘energy generating floors’ resulting in them growing virtual oats & earning a delicious oats bar.
The result… Queues of eager kids & parents generating renewable energy in a fun & interactive way 🙂